- Storage. Need to store photos of your wedding? Launching a massive Internet based company? Need to store 5000 terabytes of data (yep, tera)? No problem. You can buy cloud storage space by the GB.
- Computing Power. Same idea as above. This one you buy by the hour.
- A Mechanical Turk. Need to transcribe your meeting notes? Need to tag people in hundreds of photos for captioning? Here’s a marketplace where you can find providers of these services.
- Webstores. Want to set up an online store with the same horsepower and functions as Amazon.com — complete with Amazon style customer reviews, 1-Click, or upselling algorithm? You can get that too with a few clicks of a mouse.
- Fulfillment. Offer your customers Amazon’s low shipping rates even if you don’t have Amazon’s volume. Get a fully integrated ordering and fulfillment operation. All through this service.
Amazon has a sophisticated supply chain and e-commerce system. Its massive scale allows them to invest heavily in development. Problem is you don’t have that scale.
Think about this though. All these services above run on the exact same infrastructure that runs Amazon.com. This means you can have a supply chain of the same quality as Amazon’s.
And that’s even if you sold only two items last month. (And one of those were to your mother.)
But here’s the clincher. Pricing is variable. Pay only for what you need. No huge up front fixed costs required. Meaning you can probably afford it.
Put another way. It is now possible for anyone to compete in the world class e-commerce arena. You only need two things:
- a brilliant idea
- an Internet connection
None of this would be possible if Jeff Bezos (Amazon founder) never looked beyond selling books online.
How about you? Are you still in the online book selling mindset for your own business?